Knight Frank launches dedicated Development team into Southern Africa region
Category Development News
Operating out of a global network database of 1.2 million clients across 60 countries, Knight Frank has announced its most recent growth strategy with the introduction of a dedicated Development team to operate across the Southern African region.
Backed by researchers comprised of in-depth domestic market expertise, the Knight Frank team will have access to global and local systems with key market benchmarks that allow them to analyse the markets quickly and accurately to create a comprehensive and exhaustive marketing campaign.
Richard Hardie, CEO of Knight Frank (Residential) commented; “We use our local, international knowledge and various data sets, including economic and political indices, to help us define and formulate a point of view on market place conditions that creates perfect alignment between product, property and potential buyer to expedite results. It’s imperative to go to market with a clear micro strategy that is achievable and realistic.”
The Development Team, headed up by GT Stander, will align strategies based on future research projections which are defined by the 21st century’s great migration to the cities.
By 2020, South Africa will be in the effect of rapid urbanisation and economic and demographic changes, especially within its emerging markets. As investable real estate expands, a global understanding of the markets and the underlying economics of individual cities must be understood in order successfully match investor profiles.
Maintaining Future Momentum
By 2050, about 70% of the world's population is expected to live in urban areas. Over 60% of the land projected to become urban by 2030 is yet to be built.
Half of Asia’s population is expected to live in urban areas by 2020, while Africa is likely to reach a 50% urbanisation rate only in 2035.
Knight Frank’s “Global Wealth Team” offers unrivalled access to 4000 Ultra High Net Worth Individuals on all continents, of which 1 202 individuals are classified as Super Rich and 40% of existing clients are listed as Fortune 500 companies, ensuring Knight Frank is the first to hear of new international private investors.
Author: Knight Frank